Success Story Category: Permanent Displays
Wonder Workshop: Dash and Dot Toys ‘R’ Us Merchandiser
Objectives:
- Drive awareness and sales of Wonder Workshop’s Dash & Dot electronic learning toy
- Clearly communicate the product features and benefits in a fun way
- Design and manufacture a robust display that can withstand the typical abuse in a toy retail setting
What we did:
- Captured the fun, creative personality of the toy with its bright blue and orange brand colors to attract shoppers’ attention
- A lit riser highlighted the mounted toy, encouraging shoppers to stop and check out Dash
- The interactive display included an HD media play for shoppers to learn about the toy’s details and learning benefits
- Designed details with kids in mind, like the large illuminated red activation button to start the video content
Results:
- Sales projections were exceeded
- Positive feedback called out the ability to check out the mounted toy while learning about the benefits via video
- Due to its success, Wonder Workshop plans to roll out a similar merchandiser display to additional retailers
Hello Sense: Interactive Display
Objectives:
- Hello needed a solution to launch its Sense sleep improvement line that built awareness and communicated product benefits
- Hello wanted shoppers to engage with this innovative product
- Had to support a 700 display rollout in Target on their consumer electronics department “discovery” tables
What we did:
- Created an interactive display with simple, modern aesthetics to showcase the high quality brand personality
- Engaged the shopper with product samples and unique soft white LED lighting of the logo, base deck, and down lighting
- Highlighted the features and benefits of the product via video content on a large HD media player, which can be updated for future needs
Results:
- Hello successfully launched their Sense product in the initial Target rollout, meeting sales expectations
- The initial rollout was so successful, a chain-wide Target expansion is underway
- Hello is developing larger expansion plans to other appropriate retailers
Starbucks: Cold Brew Launch
Objective
- Create awareness of Starbucks’ new cold brew product launch
- Develop a durable activation for use in the grocery channel
What we did
- We captured the essence of the Starbucks coffee-house with a wood-framed easel design
- The glass-bottled product could shine on the cantilevered shelves
Results
- The Starbucks logo, product graphic, and faux chalkboard panel successfully attracted shopper attention
- Streamlined design, well-chosen materials, and well-engineered construction ensured a durable activation
- Our expertise in both domestic and international sourcing allowed our customer to get to market quickly and maximize ROI
Gatorade®: Integrated Pallet Display
We at Great Northern Instore aim to add value to the shopper experience by crafting eye-catching in-store displays that make the shopping process easier. To fulfill that goal, our team of experts conducts research to gain insight into the best solutions. One success story is the Gatorade integrated pallet display we created at Dick's Sporting Goods.
The Benefits of Our Gatorade Pallet Display
We designed a Gatorade integrated pallet display so browsers can easily locate the items. The pallet offers a simplistic presentation while fulfilling several key needs. Here is how the Great Northern Instore pallet display has performed:- Commanding shopper attention: The integrated pallet display commands attention and showcases the items clearly.
- Offering ergonomic transportation for quick display: Its convenient carrying capacity allows products to be placed on the selling floor quickly.
- Showcasing a wide selection: Shoppers have access to a portfolio of Gatorade products, increasing browsing and sales.
Why Our Pallet Solutions Work
Great Northern Instore gathered valuable data to create Gatorade pallets that are both functional and prominent. Here is how our research added value:- Flexible, accessible shelves: The design facilitates packing various items, and shoppers can view products from different angles.
- Visible, eye-catching colors: The bright brand colors are striking, catching shoppers' attention.
- Responsive design: We streamline our design to respond to store requirements and customer needs.
Why Choose Us?
Great Northern Instore provides tailored solutions, so you get designs suited to you. We thrive on innovation to get the best results. Here is why thousands continue to choose us:- Our experts conduct in-depth consumer research for greater shopper insights that boost simplicity.
- We provide responsive, intuitive designs around your structure and creative goals.
- We offer comprehensive project support and inclusionary project management.
- We create sustainable products, with our primary corrugated material being 100% recyclable.
- We provide impeccable client service with decades of display and packaging experience.
