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What is a planogram and why you should create one

What Is a POG (Planogram) and Why Should You Create One?

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With e-commerce on the rise, creating an impactful and compelling shopping experience is crucial to the success of any brick-and-mortar retailer. Yet, this requires a lot of forethought. From deciding the footpath customers should take to determining where product displays should go, optimizing the use of your retail space is not always easy. That’s where the POG can help.

The POG acronym stands for “planograms.” This visual retail merchandising tool helps retailers optimize the placement of products on their shelves. The ideal value of planograms is planning how to effectively use the physical space at your disposal, steer your shoppers, and ultimately increase customer purchases.

Read on to learn more about a POG and how it’s used in retail merchandising.

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Retail Displays Not Working? Here's Why and What to Do About It

Retail Displays Not Working? Here’s Why and What to Do About It

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Retail displays have been around for decades. They’ve expanded from window displays to entrances and checkout lines to branded shelf space throughout the entire retail store. For many brands, in-store marketing is tried-and-true. Merchandising stands are used to increase brand awareness, encourage sales to lift, and introduce new products. If you are not experiencing the success you had hoped for with some of your recent displays, it is time to adjust your strategy. Here is what to avoid and what tactics will win more sales.

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Great Northern Instore Wins 17 OMA Awards at GlobalShop 2019!

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The OMA Awards Competition is the premier award show recognizing the most innovative and effective in-store and point of purchase displays. This year we are pleased to have captured a total of 17 awards including 2 Gold Award Winners in the temporary, semi-permanent, and permanent categories.

<h4>ECOVACS Staples Endcap</h4>

ECOVACS Staples Endcap

Gold, Permanent

ECOVACS wanted to introduce their DEEBOT line at Staples. We created an endcap top with bold branding and a sample product over various flooring materials. Clear graphics highlighted the product benefits and compared the two models on the endcap.

<h4>San Pellegrino Foodie Cart</h4>

San Pellegrino Foodie Cart

Gold, Permanent
San Pellegrino wanted a breakthrough activation to garner secondary location placement opportunities. Taking advantage of the foodie trend, we created an artesinal cart with adjustable shelves and block top for impact and cross-selling opportunities at grocery.

<h4>Google Mini Nest Hello Costco Pallet</h4>

Google Mini Nest Hello Costco Pallet

Silver, Temporary
Google wanted to successfully launch its Nest Hello video doorbell in the warehouse club channel. We married Nest's blue color with Google's clear white branding via a dynamic angle that matched the two items in the promotion. A large graphics panel provided product education while sample units were attached to the display so the shopper could see the product.

<h4>Logitech - Office Depot 2018 Back to School</h4>

Logitech - Office Depot 2018 Back to School

Silver, Temporary
Logitech wanted secondary placement during the valuable Back to School season in Office Depot. We utilized the bold mouse designs to convey the on-trend look of the products. Bold splashes of color and a die-cut header commanded shopper attention. Three mice are mounted out of their packaging, allowing the shopper to get a sense of the product in their hand.

<h4>Pepsi Generations Merchandiser Spanner</h4>

Pepsi Generations Merchandiser Spanner

Silver, Temporary
Pepsi needed a modular grocery display for its Generations campaign, that incorporates Pepsi's heritage. We created a spanner that was designed to look like a traditional general store. It is flexible to accommodate various widths and attaches to merchandisers that simulate a 1940’s vending machine.

<h4>Pepsi Generations Music Speaker Tower</h4>

Pepsi Generations Music Speaker Tower

Silver, Semi-Permanent
Pepsi wanted a convenience store merchandiser for its Generations campaign that brought music to life. We created a 360 degree-shoppable display that mimics a giant cylindrical "blue-tooth" speaker. Images of past Pepsi musician spokespeople are highlighted on top and bold branding closed the sale.

<h4>Callaway Rogue Display</h4>

Callaway Rogue Display

Silver, Semi-Permanent
Callaway wanted a display to highlight its new Jailbreak technology while matching its full marketing campaign. We created a shape that mimics the hourglass shape of the technology and utilized LED's on motion sensor to highlight the Jailbreak technology that is inside the clubs.

<h4>Logitech - Costco Ultimate Ears Boom Pallet</h4>

Logitech - Costco Ultimate Ears Boom Pallet

Silver, Semi-Permanent
Logitech wanted to promote the awesome sound of its Ultimate Ears speaker while driving sales in the club channel. We created a full turnkey pallet display with eye popping graphics. An operational demo unit allows the shopper to experience the quality of the sound and engage with the product.

<h4>Logitech - Staples 2018 Tax Time</h4>

Logitech - Staples 2018 Tax Time

Bronze, Temporary
Logitech wanted to drive lift at Staples during tax time, while allowing the shopper to engage with their products. We built a display with an angled top that showcased the mice and keyborads for an ultimate shopper experience. The bold yellow color and larger than life product images commanded shopper attention.

<h4>Purina Simply Fit Interactive Endcap Shelf Display</h4>

Purina Simply Fit Interactive Endcap Shelf Display

Bronze, Temporary
Purina needed to launch its SimplyFit Pro Plan line of pet food in Petsmart by educating pet owners on the benefits of this new line. We used bold red, white, and blue colors along with pet images to attract shopper attention. A rotating cylinder engaged the shopper and provided the necessary education while still fitting onto a single endcap shelf.

<h4>Coleman Dark Room Technology Tent Display</h4>

Coleman Dark Room Technology Tent Display

Bronze, Permanent
Coleman wanted a retail solution that promoted and educated shoppers on their new Dark Room Technology embedded in their latest tents. We incorporated sample swatches of the new technology and standard tent material so the shopper could feel the product and see the difference when the shopper pushes a button to turn on LED lights.

<h4>Callaway MD4 Wedge Display</h4>

Callaway MD4 Wedge Display

Bronze, Temporary
Callaway needed a vehicle to launch its MD4 line of golf wedges that could command shopper attention at retail and engage the shopper. We utilized a bold wedge shape and highly contrasting colors to attract attention. The product was showcased on the display so the golfer can interact with it.

<h4>Sylvania Mobile Floor Display</h4>

Sylvania Mobile Floor Display

Bronze, Permanent
Ledvance wanted a bold statement that allows shoppers to explore the line of Ledvance lighting products. We designed a bold orange floorstand with clean branding to attract attention. Lighting products can be turned on, so the shopper can experience the products.

<h4>Gatorade Fuel Station</h4>

Gatorade Fuel Station

Bronze, Permanent
Gatorade wanted to drive trial and awareness for a variety of products within the athletic and educational channel. We created a heavy-duty display on castors, enabling the unit to move easily to convenient locations. Prominent headers are printed with the specific college team's name to integrate the unit and Gatorade brand into the school environment.

<h4>Miller High Life Iconic Display</h4>

Miller High Life Iconic Display

Bronze, Permanent
Miller High Life wanted to drive sales in the liquor channel with a vehicle that highlighted their iconic Miller High Life bottle. We created a larger-than-life metal bottle with gold foil embellishments. The iconic Miller script was done in metal tubing, powder-coated red as a nod to neon signage used by the beer industry.

<h4>Camacho Bourbon vs. Rum Countertop Display</h4>

Camacho Bourbon vs. Rum Countertop Display

Bronze, Semi-Permanent
Davidoff wanted to attract attention for the Camacho brand, particularly their barrel-aged cigars. We created a display that directly contrasted two barrel-aged variants. Molded urethane barrel tops quickly communicate that these are barrel aged cigars.

<h4>Hershey's Splash Milk & Ice Cream Floor Display</h4>

Hershey's Splash Milk & Ice Cream Floor Display

Bronze, Permanent
The Hershey Company wanted a grocery activation to garner secondary placement for its Hershey's Syrup products. We engineered a 360 degree-shoppable display that stands out in a grocery store aisle. A larger than life Hershey's Syrup bottle, pouring the product to create a splash attracts attention and builds on the brand's nostalgic, fun heritage.

Pellegrino Display

Great Northern Instore Wins DOT Awards

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Design of the Times, an official contest and event of the Path to Purchase Institute, celebrates in-store displays and digital activations, and recognizes their role in an enhanced shopper experience.

The Path to Purchase Institute is a network attending to the needs of retailers, brands, and the entire network of solution providers along various channels. The Design of the Times, or DOT, celebrates creative merchandisers and marketers across a variety of specialty retail categories.

Great Northern Instore won 12 awards at the 2019 event, including two Gold winners. View them all here:

In 2020, the Path to Purchase Institute adjusted the format, and Great Northern Instore placed three finalists.  View their stories here:

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Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?

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