News

Design of the Times, an official contest and event of the Path to Purchase Institute, celebrates in-store displays and digital activations, and recognizes their role in an enhanced shopper experience.

The Path to Purchase Institute is a network attending to the needs of retailers, brands, and the entire network of solution providers along various channels. The Design of the Times, or DOT, celebrates creative merchandisers and marketers across a variety of specialty retail categories.

Great Northern Instore won 12 awards at the 2019 event, including two Gold winners. View them all here:

In 2020, the Path to Purchase Institute adjusted the format, and Great Northern Instore placed three finalists.  View their stories here:

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The Design of the Times competition celebrates the best instore displays and digital activations, recognizing their crucial role in successful shopper marketing initiatives. Great Northern Instore is delighted to have 12 of our merchandising solutions as finalists in the Design of the Times competition. Read More…

The OMA Awards Competition is the premier award show recognizing the most innovative and effective in-store and point of purchase displays. We are pleased to have captured a total of 12 awards in the temporary, semi-permanent, and permanent categories. Read More…

Design of the Times, an official contest and event of the Path to Purchase Expo, celebrates in-store displays and digital activations, and recognizes their role in an enhanced shopper experience.

Great Northern Instore won 14 awards at the 2017 event, including two Gold winners. See them all here:
Read More…

Design of the Times, an official contest and event of the Path to Purchase Expo, celebrates in-store displays and digital activations, and recognizes their role in an enhanced shopper experience.

Great Northern Instore had 14 of our most innovative merchandising displays selected as finalists for the awards. Read More…

It is a busy season!  Our time is filled with getting ready for great times; holiday parties, gift giving, and time spent with friends and family.  Great Northern Instore has been hard at work as well, in the busiest season for retail.  Building our library of insights, our team has been auditing stores across the country and keeping our ears open for the latest insights and strategies that are being executed instore.  As an early holiday present, we are sharing some of our initial findings.

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“Ask ten different people how they define shopper marketing and one gets ten different answers.”
2014 HUB Magazine article

While shopper marketing is still evolving, we know the path is clear. Gone are the days when consumer goods companies controlled the market and could generate demand by placing a commercial on the big three networks. Retail consolidation created powerful companies which are now fighting to continue the growth. This has led to renewed focus on the shopper.

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