Success Story Category: Award Winners
Logitech Back to School Display
OMA Bronze Award
We achieved great success during our work with Logitech. We partnered with them to create a 2023 Back to School display for the big-box store Staples. Let's explore the success of this program below.Program Objectives
The primary objective of this display was to freshen the back-to-school experience from just the traditional school bus yellow displays to something that would create stopping power for Logitech's wide range of connected products. We developed this display specifically to go into Staples, a big-box office supplies retailer. We needed to incorporate multiple shopper marketing elements to draw people in while merchandising key Logitech products, such as keyboards, mice, speakers and headphones. The Logitech brand is vast, and its product offerings are stylish, trendy and quality-driven. We needed to make the display reflect these characteristics to its target audience, which ranges from high schoolers to college graduates.The Work
Initially, Logitech hoped for a more permanent display of wood and plastic for the merchandising chassis. However, ultimately, we created a temporary rendition because of promotional time constraints and budgetary requirements. We are material agnostic, so pivoting from the initial wood and plastic format to a primarily corrugate structure that retained the intended look and feel was a simple feat. To meet the more permanent elements the retailer required and fulfill sustainability objectives, we utilized removable metal hooks and casters in the display. We used big, bold graphics to catch consumers' attention, and as they moved closer, the unique structural shapes and clear messaging on all sides would entice them. As one of the marketing elements, we decided that as the consumers arrived at the display, they could get a tactile experience through dummy products mounted to the sleek top ledge to get a feel for them before deciding to buy.The Results
Part of our considerations when designing this display was the ease of setup. The back-to-school selling season is competitive, so Logitech needed an early jump into it. The setup involved removing the shroud, inserting the header and wheeling the display to its desired location. We did this setup to ensure it was maneuvered into place first in most store locations, receiving an eye-catching spot on the display floor, giving Logitech a head start. We saw success with this display in a few ways:- Staples left the unit up well past the end of the back-to-school season.
- The retailer refreshed the display with open stock twice. This happened because of Logitech's variety of products and the structure's durability.
- Logitech achieved a double-digit return on investment from a product line that was still recovering post-pandemic.
Summary
In short, thanks to our ability to pivot quickly to a new design material and create the bold text, unique structural shapes and the tactile experience we offered with the products, we made this display a resounding success for Logitech. Ready to have your own unique display featured on our success page? Get started with us today!
LaMarca Beverage Display
OMA Silver Award
We delightedly assisted the premium Italian wine producer LaMarca in their efforts to market their new 187ml Prosecco bottles in Kroger stores nationwide. Let's look at how we made this a successful award-winning display that shot LaMarca's sales up for a sustained period.Program Objectives
Stores usually merchandise these products in two ways. Either on cut cases with the attitude of "stack it high and let it fly," or Kroger will place them on a shelf as open stock. Our mission was to elevate LaMarca's products above the rest by creating an upmarket destination for them within the cluttered wine section of this grocery store chain. Our objectives for this mission were twofold. We needed to consider how to maximize the amount of product offered while keeping the display's footprint reasonably small.The Work
LaMarca wanted to pitch that their Prosecco display should be front and center in a locale that would disrupt the consumer's path when entering the store. We created and proposed several different concepts to support their pitch and rendered them into actual store environments. Ultimately, LaMarca decided on the stairstep design because it keeps with the elegant tone they were going for while also being simplistic and minimizing the footprint of the display. The high-gloss litho-lamination on the display's corrugated structure emphasized the high-end look and feel of the LaMarca brand. While the exterior exuded elegance, we built the interior with more practicality in mind. It housed a partition set that allowed the unit to hold 72 bottles of the smaller 187ml Prosecco bottle in a reasonable three-by-two overall footprint.The Results
This program's results were an astounding win for LaMarca on various levels. Here are the effects this display had on LaMarca:- They were able to create the desired disruptive destination for their brand. The retailer even paired the larger 750ml bottles at the front of the store with the display.
- In terms of sales, LaMarca achieved an incredible +25% sales lift monthly thanks to this simple, sleek and cost-effective display.
- Due to the popularity of the display, most Kroger stores kept it up longer than intended, even refilling some displays with open-stock products an astonishing two or three times. LaMarca is already planning phases for a 2024 version.
Summary
It was crucial to make sure we translated the upscale nature of LaMarca into this display. That luxurious, upmarket feel comes with excellent quality, carefully chosen materials and a design that gives off a calm air of excellence. Our chosen stairstep design and the high gloss-litho lamination printing blended simplicity and luxury in a way that drew people in, while the interior partition set allowed for ample storage (72 bottles) of the giftable 187ml bottle in a three-by-two footprint. If you would like to see a sales increase like LaMarca with your product and see your company on this success page, contact us today!
Athena Club CPG Display
OMA Silver Award
We are proud to have partnered with Athena Club for this project. They are an omnichannel subscription-based provider of consumer packaged goods (CPGs) that focuses on setting a higher standard for self-care through their personal care products aimed at women.Program Objectives
We had two objectives to meet for this project to be successful. Our main focus was to forge a quality partnership with Athena Club by helping them navigate their first foray into the brick-and-mortar retail market and launch their line of women's shaving products. The rollout was exclusive to Target, necessitating a drop-in endcap display that could turn heads from across the store. Our secondary goal was to help Athena Club eliminate any hurdles or roadblocks encountered during this program so that we could become their total supply chain partner. Athena Club is an emerging brand with only an online presence and little to no retail merchandising experience — and Target has complex merchandising guidelines. We had to step in to help them through the process to ensure mutual success.The Work
There are two ways CPGs can execute a display at Target:- Empty displays can meet open stock products, with a 3rd party company enlisted for the setup and filling of the display.
- A display can be completely prepacked with the product and dropped into place.
The Results
Our results for this program were fantastic. The customer trusted us with every aspect of the merchandising supply chain, allowing us to flex our full capabilities in this sector. The endcap successfully drove trial and brand awareness, which has cascaded into future on- and off-shelf display opportunities at Target.Summary
Today, because of this successful program, we are working on multiple display setups for varying retailers. Athena Club and our partnership with them have proven that the model can work to convert from being solely D2C to also incorporating a B2C strategy. If your business wants to transition to brick-and-mortar retail displays and enjoy the same retail success as Athena Club, contact us today!
Hot Wheels: Epic 3D Merchandiser
Objective
- Create a dynamic 3D merchandiser that conveys the Hot Wheels spirit of excitement for car racing
- Demonstrate an “Epic” track layout on the retail displays
- Foster an added level of engagement by challenging Kroger employees to enter an “Epic” competition for the “best display”
What we did
- Designed a pre-assembled litho and direct printed bin structure and easy to assemble litho mounted header components
- Highly creative dump bin boldly utilizes the iconic orange Hot Wheels track.
- A starter set of actual track components was included along with an activation kit, to be used for “Epic” contest
- Store members built creative track layouts on the pallet displays and entered photos or videos in a social media contest; engaging shoppers in and out of the store.
Results
- Huge success among Kroger shoppers and employees
- Videos of employee contest posted on YouTube helped in-store campaign gain traction
- Contest included consumer votes for best “Epic” track display
Pepsi: Say it With Pepsi Emoji
Objective
- Come up with a way to counter a 2% decrease in carbonated beverage sales
- Leverage social media to create engagement and build momentum for Pepsi’s #sayitwithpepsi campaign
- Use consumer insights to drive the strategy
What we did
- Created 163,000 retail displays featuring emoji-clad Pepsi bottles targeted to top retailers
- Developed four merchandisers (two floor displays and two dump bin configurations). Displays were engineered for mass, drug, grocery and C store channels and designed for enhanced product visibility
- Manufacturing processes were carefully selected to meet a Spring launch date
Results
- The campaign is the largest promotional launch ever by Pepsi
- Slated to spread into 100 global markets as of 2016
