Category: Blog Posts

Getting a major retailer to sell your products is a massive achievement for any business. It gives your brand the credibility and exposure that selling direct-to-consumer cannot always offer. However, before getting your company's products into the hands of shoppers, you will need to get them into the doors of retailers. But how do you convince a retail store to distribute your company's products, and how do you entice prospective customers to buy your products once they are available in-store? The answer to these questions is simple — excellent marketing. Keep reading to maximize your company's retail potential by learning how to market your product to retailers. Read More...

Merchandising is critical to the overall success of a retail store, whether the business is brick-and-mortar or online. Retailers need proper merchandising to attract buyers. Merchandising is especially necessary for grocery stores because they house fast-moving, mostly perishable products. With strategic displays, you can push your grocery merchandising to the next level and make more sales. Considering the role merchandising plays in appealing to customers and increasing profitability, it is wise to work with award-winning industry leaders to transform the shopping experience at the store. Great Northern Instore boasts the expertise, resources and passion to help you achieve your merchandising goals. Read More...

As Gen Z ages into adulthood, they hold more buying power and cannot be ignored. Companies have spent considerable time marketing to millennials, but there is a new generation entering stores with their unique shopping habits and mindsets. Of course, while many retailers will want to continue to attract other generations, it is vital to be aware of the trends that will bring in Gen Z shoppers because they are the future and will continue to grow into a larger market segment. Ready to update your strategies for Gen Z and retail? Here is everything you need to know. Read More...

In-store merchandising displays are essential for your brand to advertise to customers and encourage them to make a purchase. While many marketing efforts happen outside the store, they do not stop once a shopper enters a store. Unique displays and signage are crucial to catching consumers' eyes and directing them to learn more about your product and potentially purchase it. You can enhance your brand's in-store merchandising campaigns by including digital signage. Digital signage is an excellent addition to your marketing and advertising campaigns. It adds an innovative way to display information about your product while intriguing consumers. Learn why digital signage is essential and how it benefits your in-store marketing strategy. Read More...

Back-to-school displays are an important retail tool for helping brands promote sales of school products and more. They are seasonal displays that showcase relevant products during the important back-to-school retail season. These displays, whose prime time is the summer months, are important for introducing new, novel and essential products to families as they get ready for another school year. Shoppers demand convenience and accessibility. Back-to-school displays must make it easy for shoppers to find the items on their school lists. Vibrant, fun designs engage shoppers of all ages. Retail displays are an effective way to build awareness and excitement around products. Read More...

It's an experience many shoppers share — they're in a store, shopping for groceries, clothing or other necessities when something they don't exactly need and weren't planning on purchasing catches their eye. The item might be something new and interesting. It might be something cheap or affordable. Or it might be something that goes well with the other items in the shopper's cart, making it an appealing product even though they didn't plan to purchase it. Every year, people spend thousands of dollars on impulse buys, which is great for retailers. Even as people's shopping habits changed somewhat due to the COVID-19 pandemic, impulsive shopping remained common and actually increased in some instances. Whether your shoppers are primarily ordering from your stores online and coming in to pick up their items or are still browsing the aisles as they do their shopping, there are several things you can do to increase the likelihood of an impulse purchase and get your customers to buy more.

Marketing products in stores is an essential part of successfully selling your brand to customers. Eye-catching signs and unique displays can help you attract customers and make your products stand out. When creating displays for stores, you must understand the requirements retailers have for displays and packaging. Many prominent club stores, like Sam's Club and Costco, have specific guidelines. Customers love club stores because of their deals and the treasure hunt to find a variety of products. You can practically find anything at your local club store, from large furniture items, groceries, electronic devices, health, personal care and jewelry. Making a creative display for a club store is an excellent method for advertising your products among the endless aisles and various items you will find inside the warehouse. Keep reading to learn more about club store pellet requirements and other display guidelines that can help you boost foot traffic near your products in the club store. Read More...

Point of purchase (POP) displays are an excellent way to help brands encourage impulse buys, introduce new products and increase sales. Designing an effective display involves many decisions. One of the critical initial choices is choosing which materials you'll use. A suitable material can be the difference between a successful campaign and one that misses the mark. After all, each option contributes to branding and the impressions consumers have towards your products. The construction can also determine how long your display will last in stores. Choosing the right material for your display is critical. Here are a few factors to consider in your selection. Read More...

Shelf height is crucial when setting up display fixtures in a retail establishment. Products' shelf position shapes the customer experience and can ensure successful merchandising. The wrong height can make the experience less shopper-friendly or too confining. Fixtures that are too high can be out of reach for some shoppers, causing them to choose alternative items. Retail display height also impacts product placement. As the saying goes, eye level is buy level.  You want to put your bestsellers, newest and most profitable items in the most visible, convenient location for your customers. Read More...

Point-of-purchase (POP) displays are at the core of retail merchandising. The right display does more than hold products — it grabs shopper attention and encourages impulse buying. When showcasing your products in-store, you must determine the type of display that meets your product and marketing needs. Your budget, product types and marketing campaigns will determine whether to focus on permanent or temporary displays. Your strategy might combine long-term and short-term POP promotions or straddle the line with semi-permanent merchandisers. Let’s weigh the benefits of permanent vs. temporary retail displays to help you decide. Read More...