Great Northern Instore is proud to announce that we have been awarded 6 OMA Awards this year, including the prestigious Display of the Year award.
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What Is Omnichannel Marketing and How to Win
Omnichannel marketing integrates the various physical and digital channels organizations use to interact with customers. This integration creates a consistent brand experience and offers more opportunities for customer fulfillment. For example, an omnichannel marketing strategy could give customers the ability to purchase a product online, in-store or both.
An omnichannel approach to marketing lets customers engage with brands on their terms, increasing customer satisfaction. Organizations can improve business by giving customers numerous options to interact with a brand. Today’s customers expect companies to offer multiple purchase options. Businesses lose 10-30% of potential sales when they can not do this.
The Complete Guide to Running a Retail Display Campaign Program
Have you landed a partnership with a retailer to feature your products? Securing retail space is a major milestone in the evolution of your brand. Once you have celebrated, it is time to focus on retail displays. These are the in-store, physical structures you will use to present and promote your brand’s offerings in a way that appeals to relevant audiences and encourages them to buy.
If this sounds like a daunting task, do not worry — there are display manufacturers who work with you to launch a retail display campaign program.
How to Market Your Products
Getting a major retailer to sell your products is a massive achievement for any business. It gives your brand the credibility and exposure that selling direct-to-consumer cannot always offer. However, before getting your company’s products into the hands of shoppers, you will need to get them into the doors of retailers.
But how do you convince a retail store to distribute your company’s products, and how do you entice prospective customers to buy your products once they are available in-store? The answer to these questions is simple — excellent marketing.
Keep reading to maximize your company’s retail potential by learning how to market your product to retailers.
The Ultimate Guide to Grocery Store Merchandising
Merchandising is critical to the overall success of a retail store, whether the business is brick-and-mortar or online. Retailers need proper merchandising to attract buyers. Merchandising is especially necessary for grocery stores because they house fast-moving, mostly perishable products. With strategic displays, you can push your grocery merchandising to the next level and make more sales.
Considering the role merchandising plays in appealing to customers and increasing profitability, it is wise to work with award-winning industry leaders to transform the shopping experience at the store. Great Northern Instore boasts the expertise, resources and passion to help you achieve your merchandising goals.
How to Engage Gen Z Shoppers With In-Store Displays
As Gen Z ages into adulthood, they hold more buying power and cannot be ignored. Companies have spent considerable time marketing to millennials, but there is a new generation entering stores with their unique shopping habits and mindsets. Of course, while many retailers will want to continue to attract other generations, it is vital to be aware of the trends that will bring in Gen Z shoppers because they are the future and will continue to grow into a larger market segment. Ready to update your strategies for Gen Z and retail? Here is everything you need to know. Read More…
How to Improve In-Store Merchandising With Digital Signage
In-store merchandising displays are essential for your brand to advertise to customers and encourage them to make a purchase. While many marketing efforts happen outside the store, they do not stop once a shopper enters a store. Unique displays and signage are crucial to catching consumers’ eyes and directing them to learn more about your product and potentially purchase it.
You can enhance your brand’s in-store merchandising campaigns by including digital signage. Digital signage is an excellent addition to your marketing and advertising campaigns. It adds an innovative way to display information about your product while intriguing consumers.
Learn why digital signage is essential and how it benefits your in-store marketing strategy.
What Is Visual Merchandising?
Visual merchandising is a marketing tactic used in retail stores. It involves optimizing the store environment (layout, color, lighting, product presentation and technology) in ways that are attractive to customers. The purpose of visual merchandising is to increase sales.
Although visual merchandising is relatively straightforward as a marketing practice, it involves several components of a store’s presentation and includes many design and display strategies for attracting attention to merchandise. Visual merchandising is a collective term for all these strategies that engage shoppers. Learn about the techniques that allow a merchandiser to accentuate the best features of a product in a visually appealing way. Read More…
Back-to-School Displays: What Are They and Why Are They Important?
Back-to-school displays are an important retail tool for helping brands promote sales of school products and more. They are seasonal displays that showcase relevant products during the important back-to-school retail season. These displays, whose prime time is the summer months, are important for introducing new, novel and essential products to families as they get ready for another school year.
Shoppers demand convenience and accessibility. Back-to-school displays must make it easy for shoppers to find the items on their school lists. Vibrant, fun designs engage shoppers of all ages. Retail displays are an effective way to build awareness and excitement around products.
How Point of Purchase Displays Influence Impulse Buying
It’s an experience many shoppers share — they’re in a store, shopping for groceries, clothing or other necessities when something they don’t exactly need and weren’t planning on purchasing catches their eye. The item might be something new and interesting. It might be something cheap or affordable. Or it might be something that goes well with the other items in the shopper’s cart, making it an appealing product even though they didn’t plan to purchase it.
Every year, people spend thousands of dollars on impulse buys, which is great for retailers. Even as people’s shopping habits changed somewhat due to the COVID-19 pandemic, impulsive shopping remained common and actually increased in some instances. Whether your shoppers are primarily ordering from your stores online and coming in to pick up their items or are still browsing the aisles as they do their shopping, there are several things you can do to increase the likelihood of an impulse purchase and get your customers to buy more.
