Category: General

Omnichannel marketing integrates the various physical and digital channels organizations use to interact with customers. This integration creates a consistent brand experience and offers more opportunities for customer fulfillment. For example, an omnichannel marketing strategy could give customers the ability to purchase a product online, in-store or both. An omnichannel approach to marketing lets customers engage with brands on their terms, increasing customer satisfaction. Organizations can improve business by giving customers numerous options to interact with a brand. Today's customers expect companies to offer multiple purchase options. Businesses lose 10-30% of potential sales when they can not do this. Read More...

Have you landed a partnership with a retailer to feature your products? Securing retail space is a major milestone in the evolution of your brand. Once you have celebrated, it is time to focus on retail displays. These are the in-store, physical structures you will use to present and promote your brand's offerings in a way that appeals to relevant audiences and encourages them to buy. If this sounds like a daunting task, do not worry — there are display manufacturers who work with you to launch a retail display campaign program. Read More...

Getting a major retailer to sell your products is a massive achievement for any business. It gives your brand the credibility and exposure that selling direct-to-consumer cannot always offer. However, before getting your company's products into the hands of shoppers, you will need to get them into the doors of retailers. But how do you convince a retail store to distribute your company's products, and how do you entice prospective customers to buy your products once they are available in-store? The answer to these questions is simple — excellent marketing. Keep reading to maximize your company's retail potential by learning how to market your product to retailers. Read More...

Retail is exceptionally competitive. Consumers have more shopping choices than ever before — hundreds of competitors offer the products they want. Visual merchandising and product displays attract customers to items, encouraging them to enter your store and make a purchase. When designing grocery store displays, you must consider every element — from products to lighting and store layout. So how do you get people to engage? We have a few supermarket merchandising tips to help you get started. Read More...

As Gen Z ages into adulthood, they hold more buying power and cannot be ignored. Companies have spent considerable time marketing to millennials, but there is a new generation entering stores with their unique shopping habits and mindsets. Of course, while many retailers will want to continue to attract other generations, it is vital to be aware of the trends that will bring in Gen Z shoppers because they are the future and will continue to grow into a larger market segment. Ready to update your strategies for Gen Z and retail? Here is everything you need to know. Read More...

Visual merchandising is a marketing tactic used in retail stores. It involves optimizing the store environment (layout, color, lighting, product presentation and technology) in ways that are attractive to customers. The purpose of visual merchandising is to increase sales. Although visual merchandising is relatively straightforward as a marketing practice, it involves several components of a store's presentation and includes many design and display strategies for attracting attention to merchandise. Visual merchandising is a collective term for all these strategies that engage shoppers. Learn about the techniques that allow a merchandiser to accentuate the best features of a product in a visually appealing way. Read More...

Great Northern Instore is proud to announce we have been awarded 17 OMA awards this year, with two of those being Gold.  The Shop! OMA Awards is the premier award competition recognizing the most innovative and effective in-store display solutions.  Our great insights, great design and great execution have led to award-winning displays. Click here to check out all of our winning displays. Read More...

Technology is evolving quickly.  Check out our recorded webinar to learn the latest on how technology can make displays smart.  Learn about engaging shoppers and help gathering actionable insight; all to drive business results. Request Access to View this Webinar

The OMA Awards Competition is the premier award show recognizing the most innovative and effective in-store and point of purchase displays. This year we are pleased to have captured a total of 17 awards including 2 Gold Award Winners in the temporary, semi-permanent, and permanent categories. [huge_it_portfolio id="17"]

Design of the Times, an official contest and event of the Path to Purchase Institute, celebrates in-store displays and digital activations, and recognizes their role in an enhanced shopper experience. The Path to Purchase Institute is a network attending to the needs of retailers, brands, and the entire network of solution providers along various channels. The Design of the Times, or DOT, celebrates creative merchandisers and marketers across a variety of specialty retail categories. Great Northern Instore won 12 awards at the 2019 event, including two Gold winners. View them all here: In 2020, the Path to Purchase Institute adjusted the format, and Great Northern Instore placed three finalists.  View their stories here: Read More...