Insights Library

Great Northern Instore is continually providing thought-provoking, insight-driven content that brands can use in planning successful retail programs. Below is a sampling. To learn more, contact us.

• • Instore Retail Trends – 2022 Q4
    Check out our latest trends report, focusing on topics such as inflation, eCommerce and store traffic, and the 2022 holiday season at retail.
  • Instore Trends – Back to School 2022
    Great Northern Instore audited programs at retail for the 2022 Back to School season. We utilized our Instore Vision app to collect data in the mass, grocery, drug and office supply channels across the country. Download this whitepaper to see the summary of our findings.
  • White Paper: Holiday Trends at Retail
    Learn from our findings from the 2018 holiday season. We performed over 90 audits in more than 40 retailers, spanning over 800 unique retail applications.
  • White Paper: Health & Beauty
    Our findings are from over 30 audits, analyzing over 300 unique activations across mass, drug, grocery, and specialty channels.
  • White Paper: Proof Positive — Instore Merchandising Is Impactful!
    Shoppers remember what they’ve seen and react. Instore displays make a lasting brand/product impression. Of those who recall seeing an instore display on their last major grocery shopping trip, 62 percent can recall the type of product being displayed and more than half can recall the brand.
  • Trends from Back to School 2017
    Great Northern Instore has completed our third annual audit of Back to School executions at retail. We utilized our Instore Vision app to collect data at over three dozen stores in the mass, grocery, drug and office supply channels across the country.
  • Consumer Electronics White Paper
    In the ever changing retail environment, the club store channel has found success. Based on information gathered through our mobile auditing program, view our trends and insights on consumer electronics in club stores.
  • EuroShop 2017 White Paper
    A compilation of the numerous trends and insights gained from our trip to Germany for EuroShop 2017.
  • Ongoing Programs Guide
    A guide to leading mass, grocery, drug and specialty retailer ongoing programs. The marketing and cause community programs listed in this booklet are ones that are created by the chains themselves – annual selling events that aren’t necessarily tied to specific or traditional shopping seasons.
  • Receptivity Chart
    The third edition of the popular booklet that is a guide to what’s “often, sometimes or rarely” used by chains.
  • Power Research Report
    Original research points to opportunities, valuable markets and best practices, with the conclusion that in-store merchandising makes an impact.

Check back often for new content.

Learn more on our retail shopper insights overview, or check out our Instore Vision App.