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Point of purchase (POP) displays are an excellent way to help brands encourage impulse buys, introduce new products and increase sales. Designing an effective display involves many decisions. One of the critical initial choices is choosing which materials you will use. A suitable material can be the difference between a successful campaign and one that misses the mark. After all, each option contributes to branding and the impressions consumers have toward your products. The construction can also determine how long your display will last in stores.

So, which POP display material is right for your Merchandising campaign? This guide discusses display material examples and their strengths to help you make the right decision.

Here is a list of materials used for retail displays:

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Shelf height is crucial when setting up display fixtures in a retail establishment. Products’ shelf position shapes the customer experience and can ensure successful merchandising. The wrong height can make the experience less shopper-friendly or too confining. Fixtures that are too high can be out of reach for some shoppers, causing them to choose alternative items.

Retail display height also impacts product placement. As the saying goes, eye level is buy level.  You want to put your bestsellers, newest and most profitable items in the most visible, convenient location for your customers.

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Point-of-purchase (POP) displays are at the core of retail merchandising. The right display does more than hold products — it grabs shopper attention and encourages impulse buying. When showcasing your products in-store, you must determine the type of display that meets your product and marketing needs.

Your budget, product types and marketing campaigns will determine whether to focus on permanent or temporary displays. Your strategy might combine long-term and short-term POP promotions or straddle the line with semi-permanent merchandisers. Let’s weigh the benefits of permanent vs. temporary retail displays to help you decide.

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The winter holiday season is an excellent opportunity for stores to facilitate retail engagement through increased purchases. Creating innovative and attention-grabbing holiday retail displays can help you advertise and sell more seasonal products. Strategic visual merchandising can go a long way in taking advantage of the profitability of holiday sales and offerings.

With a variety of retail holiday display ideas available, you will find ones that fit your budgetary needs and your marketing objectives. Learn more about the best holiday store display ideas to showcase your brand and optimize your business.
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With e-commerce on the rise, creating an impactful and compelling shopping experience is crucial to the success of any brick-and-mortar retailer. Yet, this requires a lot of forethought. From deciding the footpath customers should take to determining where product displays should go, optimizing the use of your retail space is not always easy. That’s where the POG can help.

The POG acronym stands for “planograms.” This visual retail merchandising tool helps retailers optimize the placement of products on their shelves. The ideal value of planograms is planning how to effectively use the physical space at your disposal, steer your shoppers, and ultimately increase customer purchases.

Read on to learn more about a POG and how it’s used in retail merchandising.

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Have you ever wondered what color makes people want to buy certain products? Color marketing is a powerful tool for merchandisers and consumer packaged goods (CPG) brands. Learning how to harness it for your brand and retail marketing can significantly impact your bottom line and in-store customer experience.

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Retail displays have been around for decades. They’ve expanded from window displays to entrances and checkout lines to branded shelf space throughout the entire retail store. For many brands, in-store marketing is tried-and-true. Merchandising stands are used to increase brand awareness, encourage sales to lift, and introduce new products. If you are not experiencing the success you had hoped for with some of your recent displays, it is time to adjust your strategy. Here is what to avoid and what tactics will win more sales.

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Great Northern Instore is proud to announce we have been awarded 17 OMA awards this year, with two of those being Gold.  The Shop! OMA Awards is the premier award competition recognizing the most innovative and effective in-store display solutions.  Our great insights, great design and great execution have led to award-winning displays.

Click here to check out all of our winning displays.

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Technology is evolving quickly.  Check out our recorded webinar to learn the latest on how technology can make displays smart.  Learn about engaging shoppers and help gathering actionable insight; all to drive business results.

Request Access to View this Webinar

The OMA Awards Competition is the premier award show recognizing the most innovative and effective in-store and point of purchase displays. This year we are pleased to have captured a total of 17 awards including 2 Gold Award Winners in the temporary, semi-permanent, and permanent categories.

2019-07-08 15:07:27

193

ECOVACS Staples Endcap

Gold, Permanent

ECOVACS wanted to introduce their DEEBOT line at Staples. We created an endcap top with bold branding and a sample product over various flooring materials. Clear graphics highlighted the product benefits and compared the two models on the endcap.

2019-07-08 16:26:11

206

San Pellegrino Foodie Cart

Gold, Permanent
San Pellegrino wanted a breakthrough activation to garner secondary location placement opportunities. Taking advantage of the foodie trend, we created an artesinal cart with adjustable shelves and block top for impact and cross-selling opportunities at grocery.

2019-07-08 16:06:04

203

Google Mini Nest Hello Costco Pallet

Silver, Temporary
Google wanted to successfully launch its Nest Hello video doorbell in the warehouse club channel. We married Nest's blue color with Google's clear white branding via a dynamic angle that matched the two items in the promotion. A large graphics panel provided product education while sample units were attached to the display so the shopper could see the product.

2019-07-08 15:54:11

199

Logitech - Office Depot 2018 Back to School

Silver, Temporary
Logitech wanted secondary placement during the valuable Back to School season in Office Depot. We utilized the bold mouse designs to convey the on-trend look of the products. Bold splashes of color and a die-cut header commanded shopper attention. Three mice are mounted out of their packaging, allowing the shopper to get a sense of the product in their hand.

2019-07-08 16:01:15

201

Pepsi Generations Merchandiser Spanner

Silver, Temporary
Pepsi needed a modular grocery display for its Generations campaign, that incorporates Pepsi's heritage. We created a spanner that was designed to look like a traditional general store. It is flexible to accommodate various widths and attaches to merchandisers that simulate a 1940’s vending machine.

2019-07-08 16:10:34

205

Pepsi Generations Music Speaker Tower

Silver, Semi-Permanent
Pepsi wanted a convenience store merchandiser for its Generations campaign that brought music to life. We created a 360 degree-shoppable display that mimics a giant cylindrical "blue-tooth" speaker. Images of past Pepsi musician spokespeople are highlighted on top and bold branding closed the sale.

2019-07-08 15:19:14

196

Callaway Rogue Display

Silver, Semi-Permanent
Callaway wanted a display to highlight its new Jailbreak technology while matching its full marketing campaign. We created a shape that mimics the hourglass shape of the technology and utilized LED's on motion sensor to highlight the Jailbreak technology that is inside the clubs.

2019-07-08 16:04:04

202

Logitech - Costco Ultimate Ears Boom Pallet

Silver, Semi-Permanent
Logitech wanted to promote the awesome sound of its Ultimate Ears speaker while driving sales in the club channel. We created a full turnkey pallet display with eye popping graphics. An operational demo unit allows the shopper to experience the quality of the sound and engage with the product.

2019-07-08 15:57:56

200

Logitech - Staples 2018 Tax Time

Bronze, Temporary
Logitech wanted to drive lift at Staples during tax time, while allowing the shopper to engage with their products. We built a display with an angled top that showcased the mice and keyborads for an ultimate shopper experience. The bold yellow color and larger than life product images commanded shopper attention.

2019-07-08 16:34:44

210

Purina Simply Fit Interactive Endcap Shelf Display

Bronze, Temporary
Purina needed to launch its SimplyFit Pro Plan line of pet food in Petsmart by educating pet owners on the benefits of this new line. We used bold red, white, and blue colors along with pet images to attract shopper attention. A rotating cylinder engaged the shopper and provided the necessary education while still fitting onto a single endcap shelf.

2019-07-08 16:08:41

204

Coleman Dark Room Technology Tent Display

Bronze, Permanent
Coleman wanted a retail solution that promoted and educated shoppers on their new Dark Room Technology embedded in their latest tents. We incorporated sample swatches of the new technology and standard tent material so the shopper could feel the product and see the difference when the shopper pushes a button to turn on LED lights.

2019-07-08 15:35:43

197

Callaway MD4 Wedge Display

Bronze, Temporary
Callaway needed a vehicle to launch its MD4 line of golf wedges that could command shopper attention at retail and engage the shopper. We utilized a bold wedge shape and highly contrasting colors to attract attention. The product was showcased on the display so the golfer can interact with it.

2019-07-08 16:31:03

208

Sylvania Mobile Floor Display

Bronze, Permanent
Ledvance wanted a bold statement that allows shoppers to explore the line of Ledvance lighting products. We designed a bold orange floorstand with clean branding to attract attention. Lighting products can be turned on, so the shopper can experience the products.

2019-07-08 16:28:51

207

Gatorade Fuel Station

Bronze, Permanent
Gatorade wanted to drive trial and awareness for a variety of products within the athletic and educational channel. We created a heavy-duty display on castors, enabling the unit to move easily to convenient locations. Prominent headers are printed with the specific college team's name to integrate the unit and Gatorade brand into the school environment.

2019-07-08 15:44:41

198

Miller High Life Iconic Display

Bronze, Permanent
Miller High Life wanted to drive sales in the liquor channel with a vehicle that highlighted their iconic Miller High Life bottle. We created a larger-than-life metal bottle with gold foil embellishments. The iconic Miller script was done in metal tubing, powder-coated red as a nod to neon signage used by the beer industry.

2019-07-08 16:33:02

209

Camacho Bourbon vs. Rum Countertop Display

Bronze, Semi-Permanent
Davidoff wanted to attract attention for the Camacho brand, particularly their barrel-aged cigars. We created a display that directly contrasted two barrel-aged variants. Molded urethane barrel tops quickly communicate that these are barrel aged cigars.

2019-07-08 16:37:54

211

Hershey's Splash Milk & Ice Cream Floor Display

Bronze, Permanent
The Hershey Company wanted a grocery activation to garner secondary placement for its Hershey's Syrup products. We engineered a 360 degree-shoppable display that stands out in a grocery store aisle. A larger than life Hershey's Syrup bottle, pouring the product to create a splash attracts attention and builds on the brand's nostalgic, fun heritage.