News

As Gen Z ages into adulthood, they hold more buying power and cannot be ignored. Companies have spent considerable time marketing to millennials, but there is a new generation entering stores with their unique shopping habits and mindsets. Of course, while many retailers will want to continue to attract other generations, it is vital to be aware of the trends that will bring in Gen Z shoppers because they are the future and will continue to grow into a larger market segment. Ready to update your strategies for Gen Z and retail? Here is everything you need to know. Read More…

In-store merchandising displays are essential for your brand to advertise to customers and encourage them to make a purchase. While many marketing efforts happen outside the store, they do not stop once a shopper enters a store. Unique displays and signage are crucial to catching consumers’ eyes and directing them to learn more about your product and potentially purchase it.

You can enhance your brand’s in-store merchandising campaigns by including digital signage. Digital signage is an excellent addition to your marketing and advertising campaigns. It adds an innovative way to display information about your product while intriguing consumers.

Learn why digital signage is essential and how it benefits your in-store marketing strategy.

Read More…

Visual merchandising is a marketing tactic used in retail stores. It involves optimizing the store environment (layout, color, lighting, product presentation and technology) in ways that are attractive to customers. The purpose of visual merchandising is to increase sales.

Although visual merchandising is relatively straightforward as a marketing practice, it involves several components of a store’s presentation and includes many design and display strategies for attracting attention to merchandise. Visual merchandising is a collective term for all these strategies that engage shoppers. Learn about the techniques that allow a merchandiser to accentuate the best features of a product in a visually appealing way. Read More…

Back-to-school displays are an important retail tool for helping brands promote sales of school products and more. They are seasonal displays that showcase relevant products during the important back-to-school retail season. These displays, whose prime time is the summer months, are important for introducing new, novel and essential products to families as they get ready for another school year.

Shoppers demand convenience and accessibility. Back-to-school displays must make it easy for shoppers to find the items on their school lists. Vibrant, fun designs engage shoppers of all ages. Retail displays are an effective way to build awareness and excitement around products.

Read More…

It’s an experience many shoppers share — they’re in a store, shopping for groceries, clothing or other necessities when something they don’t exactly need and weren’t planning on purchasing catches their eye. The item might be something new and interesting. It might be something cheap or affordable. Or it might be something that goes well with the other items in the shopper’s cart, making it an appealing product even though they didn’t plan to purchase it.

Every year, people spend thousands of dollars on impulse buys, which is great for retailers. Even as people’s shopping habits changed somewhat due to the COVID-19 pandemic, impulsive shopping remained common and actually increased in some instances. Whether your shoppers are primarily ordering from your stores online and coming in to pick up their items or are still browsing the aisles as they do their shopping, there are several things you can do to increase the likelihood of an impulse purchase and get your customers to buy more.

Read More…

Point of purchase (POP) displays are an excellent way to help brands encourage impulse buys, introduce new products and increase sales. Designing an effective display involves many decisions. One of the critical initial choices is choosing which materials you will use. A suitable material can be the difference between a successful campaign and one that misses the mark. After all, each option contributes to branding and the impressions consumers have toward your products. The construction can also determine how long your display will last in stores.

So, which POP display material is right for your Merchandising campaign? This guide discusses display material examples and their strengths to help you make the right decision.

Here is a list of materials used for retail displays:

Read More…

Shelf height is crucial when setting up display fixtures in a retail establishment. Products’ shelf position shapes the customer experience and can ensure successful merchandising. The wrong height can make the experience less shopper-friendly or too confining. Fixtures that are too high can be out of reach for some shoppers, causing them to choose alternative items.

Retail display height also impacts product placement. As the saying goes, eye level is buy level.  You want to put your bestsellers, newest and most profitable items in the most visible, convenient location for your customers.

Read More…

Point-of-purchase (POP) displays are at the core of retail merchandising. The right display does more than hold products — it grabs shopper attention and encourages impulse buying. When showcasing your products in-store, you must determine the type of display that meets your product and marketing needs.

Your budget, product types and marketing campaigns will determine whether to focus on permanent or temporary displays. Your strategy might combine long-term and short-term POP promotions or straddle the line with semi-permanent merchandisers. Let’s weigh the benefits of permanent vs. temporary retail displays to help you decide.

Read More…

The winter holiday season is an excellent opportunity for stores to facilitate retail engagement through increased purchases. Creating innovative and attention-grabbing holiday retail displays can help you advertise and sell more seasonal products. Strategic visual merchandising can go a long way in taking advantage of the profitability of holiday sales and offerings.

With a variety of retail holiday display ideas available, you will find ones that fit your budgetary needs and your marketing objectives. Learn more about the best holiday store display ideas to showcase your brand and optimize your business.
Read More…

With e-commerce on the rise, creating an impactful and compelling shopping experience is crucial to the success of any brick-and-mortar retailer. Yet, this requires a lot of forethought. From deciding the footpath customers should take to determining where product displays should go, optimizing the use of your retail space is not always easy. That’s where the POG can help.

The POG acronym stands for “planograms.” This visual retail merchandising tool helps retailers optimize the placement of products on their shelves. The ideal value of planograms is planning how to effectively use the physical space at your disposal, steer your shoppers, and ultimately increase customer purchases.

Read on to learn more about a POG and how it’s used in retail merchandising.

Read More…