APPLETON, WI., July 26, 2016 – Great Northern Instore is excited to announce that the winner of the June Instore Excellence Award is our Chippewa Falls location, for their Personal Creamer Counter Display for WhiteWave Foods.
The Instore Excellence Award is an internal competition between Great Northern Instore creative teams. Creative team designers and engineers are experts in concept development, ensuring creative and practical solutions that fit seamlessly into the retail environment.
The Chippewa Falls team’s objective was to develop a unique and effective freestanding counter display to promote the line of personal coffee creamer. WhiteWave hoped for a display that had updateable graphics, was easily stackable and provided strong brand recognition.
Chippewa Falls’ solution was a modular rack display that had changeable flavor indicators to introduce shoppers to the variety of creamers available. This display helped to draw attention and entice shoppers to approach the display. Consumers are able to understand it immediately, allowing them to navigate the coffee bar more quickly.
Congratulations Great Northern Instore Chippewa Falls Team!
