Gold Award Winners
|Hot Wheels “MAKE IT EPIC” Dump Bin|
This bin is a high impact merchandising destination, designed to drive impulse purchases of Hot Wheels™ cars, track sets and other track building components. The dramatic oversize track and bold colors of this display create a beacon for the targeted audience. The inclusion of actual track pieces around the bin created an additional level of excitement at retail.
|Pepsi Superbowl 50 Spanner|
This themed merchandising vehicle promoted the purchase of cased and single serve Pepsi product, while reinforcing the company’s longstanding sponsorship of the event. The display is over 8 feet tall with an open area between the towers to create a dramatic focal point for the product. Elements of the spanner structure are pre-assembled to ease in-store execution.
Silver Award Winners
|Logitech PC Gaming and Color Collection Pallet |
This compelling display program for Staples Canada, featured two completely different product lines while maintaining a visual link identifying they are both from the same product company. The display uses its unique shape and bright colors to command consumer attention.
The playfulness of the yellow along with the pattern characters create a strong visual hook, while the rich black and electric blue combination gives this segment the high end techy look that Logitech is known for.
|Speck Floor Display|
This display is two sided shoppable and uses bright colors to attract the consumers attention. Consumers are able to touch and feel the product in the top demo areas, which also highlight product attributes. Product is secured using retractable tethers to ensure security. The Speck displays ship pre-packed, increasing execution at retail.
|Logitech Office Depot Endcap|
This unique, curving display attracts customer attention with bright product graphics, large billboard messaging, and a demo area that showcases the product. The endcap was placed at the front of stores, stopping consumers at the beginning of their shopping trip. The different structure style and clear messaging caught consumers eye and sales went up over 84% from previous promotions.
Bronze Award Winners
|Mountain Dew Kickstart Cooler Saddle |
This design created a larger and more compelling in-store presence for existing freestanding cooler units, particularly the ones merchandising the Kickstart brand. The “Saddle” merchandiser is the first of its kind in the beverage category. With mobile cooler displays being overlooked due to their low height, this display uses unique colors and LED lights to command the consumer’s attention and increase visibility.
|Pepsi Emoji Campaign Merchandisers|
This family of impactful merchandisers were designed for placement into nationwide retail environments to entice the purchase of Pepsi’s new Emoji covered 20oz bottles. Four merchandisers were developed for the program- two floor displays and two dump bin configurations. These units were specifically engineered for mass, drug, grocery and “C” store channels. Additionally, all of the designs provide some level of enhanced product visibility. The round floor stand provides 360 degrees of merchandising, while the square dump bin utilizes a clear front panel to improve product awareness and availability.
|Logitech Office Depot Pallet |
This Logitech pallet has foam core headers and backwalls, is adjustable based on product and can be run with a variety of graphics. 1,600 of these were run for Office Depot, which came fully loaded to stores. The dual sided shoppability, along with the ease of set-up made this a retail and shopper success.