Success Story Category: Temporary Displays

Guardian interactive display

Generac: Generating More Traffic

Objective

  • Create an in-store billboard effect around a very large and expensive floor standing unit

What We Did

  • Utilized our creative display design capabilities to develop a high-impact framework and produce aisle stopping impact
  • Provided a cost-effective solution with digital printing for a low volume requirement
  • Used our turnkey retail display solutions to outsource additional materials and fulfill packing and distribution

Results

  • Dramatic increase in sell-through with existing retailer, out-selling their competitor who has over 1000 stores
  • Customer is extremely impressed and has allowed us to increase our business
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Gatorade Peak Level Performance Display

Gatorade: Perform at Peak Level

Objective

  • Develop a simple beverage display platform that provides ease of execution at retail
  • Combine a powerful visual impact with structural integrity for easy access to product and a small footprint for health food stores
  • Customer needed displays in store in 3 weeks

What We Did

  • Created a simple one-piece column structure with a dramatic image of Usain Bolt, Olympic Gold medalist, as a billboard graphic
  • Developed a quick 1-2-3 assembly process
  • Added stark white shelves that highlight product colors and extend beyond the display to invite consumers to further investigate
  • Positioned the brand message with high visibility to quickly communicate product benefits to the serious athlete

Results

  • Our speed-to-market process resulted in design to delivery in 3 weeks
  • The G Series Pro products are selling four times the level of those that are on the shelf
  • Retailers reported that the merchandising displays have been restocked multiple times
  • The addition of the vac-formed tray has extended store life and enabled retailers to keep the display on the floor to match demand
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3M Scotch multi-tiered display

3M: File Under S for Success

Objective

  • Design a quarter-pallet display specifically for tax time, to fit into office/business retail
  • Create an identifiable structural and graphic presence that invites investigation
  • Get maximum product load in the footprint and ensure shoppability

What we did

  • Created a file cabinet theme to attract attention and enhance placement
  • Layered waterfall drawers to maximize product load and keep product highly visible and accessible
  • Engineered pillow-core door fronts with drawer glides, to encourage interaction

Results

  • The product assortment and store display placement exceeded customer sales plan
  • Overall performance was one of the best of the promotional season with double digit growth over similar quarter-pallet displays
  • Retailer wants to repeat the promotional effort and explore other opportunities
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cat litter interactive pallet display

Tidy Cats: Lift it to Believe it

Objective

  • Nestle Purina challenged us to prove to the consumer that cat litter doesn’t have to weigh a ton to get the job done
  • The mission was to demonstrate the dramatic difference in weight between the old and the new Tidy Cat products
  • Design an interactive module with retractable tethers to maintain the integrity of the store displays and reduce housekeeping

What we did

  • Developed a lift-test demonstration module that used actual product packaging (new vs. old) and invited consumers to feel the difference
  • Universal design was used in 5 retail configurations including full and half pallets; we designed custom units for Target and Pet Smart
  • Corrugated parts were direct-printed and litho-mounted, plus lock stream tube supports were used to reinforce the shelving

Results

  • The launch was one of the largest ever undertaken by Nestle Purina and enjoyed nationwide success at major retailers
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UE boom pallet display

Logitech: UE Boom WIreless Bluetooth Speaker

Objective

  • Logitech needed an interactive display for Costco to support consumer engagement and purchase of their UE BOOM Portable Bluetooth® Speaker
  • Educate consumer on use and function of the powerful UE BOOM Speaker
  • Attract the Millennial crowd with a display that is both hip and friendly

What we did

  • Developed theft deterrent captured blister product packaging, meeting a Costco initiative
  • Created pallet displays for the UE Boom Speaker and showcased the brand messaging; “Music, Wherever, Whenever, Whatever”
  • Developed a demo unit in for the center of the display, allowing shoppers to engage with the product
  • Delivered fully assembled and packed pallets, for simple execution

Results

  • Began with initial order of 650 displays and were awarded with repeat orders for replenishment pallets
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Interactive hot wheels quarter pallet display

Hot Wheels: Epic 3D Merchandiser

Objective

  • Create a dynamic 3D merchandiser that conveys the Hot Wheels spirit of excitement for car racing
  • Demonstrate an “Epic” track layout on the retail displays
  • Foster an added level of engagement by challenging Kroger employees to enter an “Epic” competition for the “best display”

What we did

  • Designed a pre-assembled litho and direct printed bin structure and easy to assemble litho mounted header components
  • Highly creative dump bin boldly utilizes the iconic orange Hot Wheels track.
  • A starter set of actual track components was included along with an activation kit, to be used for “Epic” contest
  • Store members built creative track layouts on the pallet displays and entered photos or videos in a social media contest; engaging shoppers in and out of the store.

Results

  • Huge success among Kroger shoppers and employees
  • Videos of employee contest posted on YouTube helped in-store campaign gain traction
  • Contest included consumer votes for best “Epic” track display
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garmin pallet display

Garmin Fenix® 3 HR: Club Store Challenge

Objectives:

  • Create a high-end retail experience for Garmin’s Fenix® 3 HR, a multisport training GPS watch, at Sam’s Club
  • Showcase the product while meeting club store display and packaging requirements

What we did:

  • A secure acrylic case, inspired by jewelry store displays, featured the watch and accessories included in the bundle
  • Unique product cards and trays, featuring styrene accents rounded out the premium shopper experience
  • Engineered for easy execution, store personnel only had to remove the packaging shroud, drop the pallet on the floor and slide the pallet skirt into position

Results:

  • Successful placement during the important holiday season
  • A high-end, visually impactful pallet display engaged shoppers
  • Shoppers responded exceptionally well to the presentation of this super premium offering
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Muse multi-tiered pet food display

Muse®: Creatables End Cap

Objectives:

  • Develop an end of aisle display for Purina® Muse® Creatables, a natural, grain free supplemental feeding line, that could command shopper attention at Petco
  • Educate the shopper on Muse® Creatables and how they could customize flavors for their cat food by choosing a base, adding vegetables and topping with a sauce
  • Navigate shoppers through the endcap to build and buy flavorful meals for their cats

What we did:

  • Developed point-of-sale trays that clearly organized the product categories of food base, vegetables and sauce while keeping each individual product front and center
  • Used creative color coding and clear numbering to help the shopper navigate the retail display
  • Engineered a dimensional header concept with sweeping curves and large lug-ons to command shopper attention
  • Used bold yet muted colors to convey a natural, organic feel that matched the product’s ingredient sourcing
  • Applied fun sketches of happy cats to show the emotional benefit of buying the product: the joy of giving their cat exactly what they love

Results:

  • Built trial and awareness with a display that was integral to the multi-channel “Clean Plate™ Guarantee” marketing campaign
  • Spurred basket-building, with shoppers buying multiple items from the display
  • Excellent sales spurred Purina® to launch new flavors for the line
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Pringles feeder inline display

Pringles: Happy Snacking

Objective

  • Develop a merchandising vehicle to garner Pringles additional placement at Meijer
  • Drive impulse purchases, across the various Pringles’ flavors

What we did

  • Created an easy to load, easy to shop, gravity-feed solution that keeps products at a shopper’s fingertips
  • Provided large spaces for branding
  • Utilized Pringles original red color for branding and stopping power

Results

  • The units were designed to fit on top of the coolers at the checkout…successfully driving impulse purchase
  • Shopper data has shown Pringles is driving incremental sales, including bringing in new buyers to the category at Meijer
  • Simple set-up and stocking has generated fans at Meijer stores
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Square interactive pallet display

Square: Sams Club Merchandiser

Objective

  • Merchandise Square products at Sam’s Club…initially in a pallet, but capable of being moved to an inline location.
  • Command Sam’s Club member attention and then educate them on the features and benefits of the products.

What we did

  • Created an “in-use” environment for the product…sitting on a faux countertop (vinyl-clad MDF) in front of a coffee shop scene.
  • Graphics popped off the litho-mounted corrugate substrate
  • Detail oriented: product merchandising boxes were folded for clean edges on all four sides and printed a bright orange-yellow to set off the product.

Results

  • Sales have met all expectations, required a restock of the pallet trays
  • Length of time in-store was extended by removing the center section of the display counter and placing as a demo unit on the Sam’s Club aisle rack.
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Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?

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